The ambition to own Yahoo has expanded even further and grown more complex. News Corp, Google and AOL have entered the fray. Whoever does achieve in purchasing it could considerably alter the online advertsisng market. A key advantage Yahoo ahs in online advertisng is display, where it conquers Google significantly. And their email accounts is also a very valuable market.
I am a business development and sales manager for a media company and have worked in this sector for over five years.